Playstation Spent Almost As Much As The Entire Games Industry Combined On Tv Ads For Ps5 Launch

PlayStation was responsible for almost half of all gaming ad impressions during the build to the release of the next generation of console.

It doesn’t feel as if it was that long ago that both PlayStation and Xbox were being annoyingly closed off when it came to releasing any information about their new consoles. However, once the floodgates opened, new info came thick and fast. Other than the prices. The two played a dangerous game of chicken when it came to cost and it was Xbox that blinked first.

Once everything consumers needed to know was out in the open, the ad campaigns and final push could really begin. It feels as if video games have been everywhere you look for the past month, and that’s because they pretty much have been. Not just from Xbox and PlayStation, but also Nintendo which will have wanted to remind the world a Switch is also a great holiday gift, especially if you can’t find a PS5 or Series X, which is likely.

As for which of the three companies pushed hardest when it comes to its recent ad campaigns, that award goes to PlayStation, and it wasn’t even close. According to data gathered by iSpot.tv, 47% of ad impressions in the gaming industry made between October 16, 2020, and November 15, 2020, came courtesy of PlayStation.

PlayStation’s top-performing ad was its Launch: Play Has No Limits commercial promoting the PS5. It aired 892 times and made 701 million impressions. Pretty incredible. Despite the push of the Series X and Series S, Nintendo actually made more ad impressions than Xbox during the same period. Nintendo was responsible for 21.7% of the share compared to 16.4% for Xbox. In a distant fourth was Activision on 6% via its ads for Black Ops Cold War.

EA Sports rounded out the top five, mostly thanks to its TV spots for games like Madden NFL 21 and FIFA 21 which both released during the period above. PlayStation remains the industry leader when it comes to ad campaigns, though. How hard it is to get a hold of a PS5 right now is proof that it was money well spent. It will need to continue that push to hit some of the lofty sales goals it has for this generation of console, though. Sony hopes to have sold 7.6 million units by the end of March 2021.

Source: VentureBeat